The information portal is developed by the independent Italian journalist, analyst on the Caucasus and Director of the Institute for International Economic and Political Studies (IREPI), Domenico Letizia, who has visited Azerbaijan as part of international missions. The portal will also provide an ample opportunity for numerous Azerbaijani companies to introduce and promote their products in Italy and other EU countries. The promotion and distribution of products under the brand “Made in Azerbaijan”, particularly in agriculture and food sectors are among the portal's top priorities. It also envisages promotion of Azerbaijani wines in Italy and other EU countries.